SWOT analysis
The SWOT analysis is probably the archetypal marketing or business planning tool, the origins for which seem have been lost in the mists of time. Some credit an American business thinker, a guy called Albert Humphrey, who worked at the Stanford Research Institute (now SRI International) for its invention. However, whilst he developed other tools, […]
Porter analysis
When to use it Porter’s Five Forces Model is another well-known, top-level, battle-hardened, often deployed tool for analysing the external competitive environment a business faces, but whereas PESTEL works at the macro-environmental level (looking at the issues beyond the control of the company), Porter works at a level below that, where, very significantly, given the […]
PESTEL analysis
PESTEL analysis is probably one of the most well-known, top-level, battle-hardened and frequently deployed business planning tools – a great tool! PESTEL being an acronym for Political, Economic, Socio-cultural, Technological, Environmental and Legislation. When we first came across the tool (some 30 years ago) it was simply PEST analysis: the EL has been added along […]
