Mission, vision, values… what’s the purpose?

Chalkboard-style graphic with the words “Mission, Vision, Values… What’s the Purpose?” surrounded by business icons—used to frame ISO strategic intent and leadership context.

Many organisations publish their mission, vision and values statements but what is the purpose? The question above is actually two questions: The obvious one of “what is the purpose of a mission, vision and values statements?” The second is perhaps more interesting: What is the “purpose” of an organisation and how does this differ from […]