Articulate intent
As an owner manager there is a key question you might want to consider contemplating: What is your (company) purpose? I don’t mean to make a profit – that’s a result. When we think of an organisation’s purpose, we are thinking about the job you do for your clients and customers that they can’t do […]
Mission, vision, values… what’s the purpose?
Many organisations publish their mission, vision and values statements but what is the purpose? The question above is actually two questions: The obvious one of “what is the purpose of a mission, vision and values statements?” The second is perhaps more interesting: What is the “purpose” of an organisation and how does this differ from […]
