Company values – what is their importance?

In a number of previous blogs, we have looked at various companies and their purpose, mission and vision several different times and from different angles. With these in place, an associated task is to think about defining your company values. Values statements serve as a framework to guide the daily actions and decisions; they represent […]
Articulate intent

As an owner manager there is a key question you might want to consider contemplating: What is your (company) purpose? I don’t mean to make a profit – that’s a result. When we think of an organisation’s purpose, we are thinking about the job you do for your clients and customers that they can’t do […]
Mission, vision, values… what’s the purpose?

Many organisations publish their mission, vision and values statements but what is the purpose? The question above is actually two questions: The obvious one of “what is the purpose of a mission, vision and values statements?” The second is perhaps more interesting: What is the “purpose” of an organisation and how does this differ from […]